Well-rounded marketing professional, graphic designer, and problem-solver with experience in corporate, small business, B2B, ecommerce, and retail environments. I am driven to find the most efficient way to get things done, love a good creative challenge and love working with people. I am also an artist, illustrator and art teacher.
SPECIALTIES: Marketing, graphic design, advertising, project and account management, web design, writing, branding and identity, art direction, user interface design, ecommerce, web advertising, email marketing, print design, event management, environmental graphics, illustration, packaging, print production, copy writing, copy editing, and public relations.
- Adobe Creative Suite (Expert in InDesign, Photoshop, and Illustrator),
- Web Design Platforms: Wordpress, Squarespace
- Email Marketing Platforms: Mailchimp & Constant Contact, Microsoft Office (Word, PowerPoint, Excel)
Marketing Consultant, Graphic Designer and Web Designer, Allison Haley Art & Design
2012 - Present
I help small businesses with their marketing, brand strategy, advertising and design needs. This often includes advertising, email marketing and list management, online content creation and management, social media marketing, logo and brand identity packages, SEO, website design and printed marketing materials.
Senior Web Designer, Ecommerce Team, Smith Micro Software
November 2010 - August 2011
Responsible for ongoing marketing efforts to support ecommerce. Design email marketing campaigns, websites, banner advertising, landing pages, and write, edit and update web content. Perform quality assurance (QA) on web collateral and utilize SEO techniques. Support product managers, sales team, and affiliate marketing to assure our products reach the largest audience with the best message possible.
Senior Graphic Designer, Corporate Marketing, Smith Micro Software
August 2008 - November 2010
In this position I was responsible for producing the full gamut of marketing materials to support our software releases, including packaging, manuals, CD labels, sell sheets, marketing copy, tradeshow signage and materials, banner advertisements, web graphics and user interface (UI) design. Products I worked on include StuffIt Deluxe, VMware Fusion, Anime Studio, Poser (3D figure art and animation), Pixelmator, Manga Studio, mobile applications and more. I also managed our presence at trade shows and events such as MacWorld, CES, Comic Con and Photoshop World. This included coordinating with vendors, ensuring all materials were shipped correctly and on time, overseeing set-up and working the sales floor during events.
Senior Designer, Jaguar Design Studio
October 2007 - August 2008
Jaguar specializes in corporate events and marketing, and my position here included creating a wide range of materials to support events for clients such as Cisco, SAP, Borland and Business Objects. This included everything from large environmental graphics and signage to program guides, agendas and electronic direct mail. I also would travel to events to help with event setup and be on-site to support our clients. In addition, I worked with local businesses such as Granite Rock and Diamond Organics to provide branding and identity solutions, advertising and marketing support.
Designer and Account Executive, Spin Creative Studio
2005 - 2007
Spin is a full-service advertising and branding agency with tourism and ski industry clients such as Vail Resorts, Beaver Creek, Four Seasons Residence Club, Marriott Corporation and Keystone Ski Resort. I had the opportunity to work as both a graphic designer and account executive here—managing projects and client relationships while designing and producing marketing materials from concept through completion.
Marketing and Events Manager, Sacred Tree Holistic Healthcare
2004 - 2005
Planned marketing events and managed public relations efforts. Wrote press releases and email blasts, maintained company website, and edited quarterly newsletter. All efforts focused on furthering holistic health care and fitness within our community.
Staff Writer, Granite State News
Wrote articles and feature stories, pitched new ideas to the editor, interviewed and photographed subjects. Responsible for copy editing, proofreading, and following AP style.
University of Colorado, Boulder
B.A., Double Major: Graphic Design and Digital Media / Cultural Anthropology, 2003
3.9 GPA, Dean's List
Activities and Societies: Ski and Snowboard Club, Southwestern Archaeology Field School
The University of Connecticut, Storrs
Visual Communications, 1998 - 2000
Activities and Societies: Art Instructor at after-school art program for children grades 1 - 6, also served as an Art History tutor for the student athletic program, Dean's List all semesters, 3.75 GPA